Mercedes-Benz announces ‘Vision Zero’ project: Here's what you should know

Image Source: Mercedes-Benz Website

The German automaker's 'Vision Zero' project aims to achieve zero accidents by 2050.

[{"selector":"#anim-89da5190-fa52-438c-933b-a1c73e333261 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.21218477814973%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-98269211-f483-4d03-bda8-f7938732709c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8e3bb41e-11c1-434d-b9b5-51040c3499d4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-628eff86-fa84-4ac1-9aff-b157a4b88b2b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-227e0aac-4da7-4a0a-9e30-8e935975bb04","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image Source: Mercedes-Benz Website

The 'Vision Zero' project is based on a 50-year study of road accidents conducted by the luxury carmaker.

[{"selector":"#anim-08878e34-ad3b-45b0-96db-1767abf41ff4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.836603306757166%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-130772fd-eaf6-4063-a8f2-564d4769c66f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7534e96d-5fe2-4ae8-91b1-50fb576ab9fa","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c83fd6f0-488f-4320-aa78-98414682227f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c0717750-2736-47ae-8a89-595e6acad424","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image Source: Mercedes-Benz Website

This research has recently expanded to include countries such as India and China.

[{"selector":"#anim-720680ec-9938-468d-9b35-6a94200dbd61 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-65.84228461005472%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b97ba522-7e8d-4f8b-8952-b28c9bbb7df5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-44fe32be-de3d-41ef-93c5-4336928cd318","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-23f91061-db2c-4bd4-97a9-4461481b9375","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-388dc22f-d419-4bd1-bf69-2408a61b769d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image Source: Mercedes-Benz Website

Mercedes-Benz has set smaller targets to achieve the stated goal, such as reducing the number of deaths and injuries due to road accidents by half in the next 8 years.

[{"selector":"#anim-06da5382-510e-4831-99fd-8b57138cfeaa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(36.337002714268365%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-bfc57dd5-f8c4-4f0b-a3f0-2d5623819a6d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e03ec964-6e68-422f-93d7-e6fcffa3dc6b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5445a0c8-be06-46a1-a2e4-c97e669c3ceb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-af03b883-4886-4593-b3e5-09c7b7a3eaa7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image Source: Mercedes-Benz Website

Since the company's inception in 1969, the Accident Research Unit (ARU) at Mercedes-Benz has investigated and reconstructed over 5,000 real-world accidents.

[{"selector":"#anim-fd607fd5-c180-46ef-9cc1-901561ddc6c4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(47.1235792655954%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-97385dde-85e3-4529-88a1-1846b56c8936","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7897c1a3-ab66-46f8-aa41-ddceda014bf6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a531e517-476d-4760-823f-7aafc86db8b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-817dc3b3-ad7a-45b3-ab4c-9c5475075f9c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image Source: Mercedes-Benz Website

The company is working hard to achieve its vision of accident-free driving. In other words, no more accidents involving Mercedes vehicles.

[{"selector":"#anim-c030093a-70b7-4e51-adc1-cf6234ad4842 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-42.08984354164278%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5de5e4ad-63e6-481a-8513-96e2951e1e67","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-34c57715-f1e7-458b-85df-497670e53d7d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c761de78-1c2a-40b7-a12b-a611960919c5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-71bd602d-e0f9-44c3-bb37-19086a50656d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image Source: Mercedes-Benz Website

Highly automated and self-driving vehicles will be crucial to the mission's success.

[{"selector":"#anim-031171cc-386b-4931-bb90-68eb43bf97de [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.54296869145634%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-b70ea6c8-bb2a-4572-8132-d27d8eedd484","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e72e36b4-77ea-480b-a257-2d9a316a17c7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-65fee3d2-a36a-4e5a-8adc-d251b4a910a2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b3f7e140-1ec0-4a6b-af5d-73b396adec05","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Image Source: Mercedes-Benz Website